Meet the founders

Born in Italy and raised between London and Madrid, Arianna’s multicultural background gives her a worldview as broad as her skill set. With a foundation in International Relations and a specialisation in Marketing and Corporate Communications, she works across global heritage brands and fast-growing independents with equal ease.

A creative strategist with a sharp commercial eye, she has led projects spanning digital marketing, brand and product campaigns, social media and new media strategies, always with a solution-oriented approach and a natural instinct for creative problem-solving. Her experience bridges the worlds of established houses, like Dior Beauty and Etro, and emerging brands with great potential, giving her the cultural intelligence and flexibility to navigate both.

Italian-born, Madrid-raised and now based in New York, Guia is a natural communicator who speaks the language of both brands and people. With a background in Communications, Marketing and PR, she built her career in luxury fashion, shaping social media strategy and digital presence for runway-defining names, including her formative years at LOEWE.

A talent manager and content creator herself, she understands the creator economy from the inside out. Analytical and strategic, with a natural instinct for connecting people and ideas into meaningful projects, she is the person you want in your corner when execution has to match ambition.